January in the Philippines is a time of vibrant celebrations and cultural festivities that unite communities. This year, GCash once again joins two of the biggest and most awaited festivals: Dinagyang and Sinulog. Participants filled the streets with vibrant music, energetic dance, and colorful festivities, and GCash was right there with them, elevating the experience.
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Exciting booths were stationed at various key locations in Cebu City, including Plaza Independencia, Fuente Osmeña, the CCSC Parade Route, and Ayala Center. Meanwhile, in Iloilo City, the booths were set up at Ayala Malls Atria and Festive Walk.
GCash emphasized the importance of learning and identifying phishing tactics to protect users against cyber threats. As part of its ongoing #GSafeTayo campaign to strengthen cybersecurity in the country, festival-goers had the chance to visit GCash booths and participate in the "GCash Spot-a-Scam Bingo Challenge," an interactive game that taught them how to identify phishing tactics while winning exciting prizes. This initiative made learning about digital security engaging and enjoyable. By understanding and recognizing these tactics, GCash users can protect their financial details, maintain privacy, enhance cybersecurity awareness, and build a human firewall. Through these efforts, GCash and its users contribute to a safer digital environment for everyone.
For those new to cashless transactions, GCash also provided personal assistance in registering for a GCash and GSave account, verifying accounts, and cashing in for the first time. Participants also received official GCash Tote Bags marked with the popular festivals.
Additionally, users explored GLoan Sakto, an in-app loan feature that allows them to borrow as little as P100, repayable within 14 days with 0% interest. First-time users were also given special GCash festival t-shirts.
To further enhance the festival experience, attendees received small tokens of appreciation, including t-shirts, umbrellas, accessories, and other giveaways. A Buy Load booth was also available, enabling festival-goers to purchase mobile load and receive freebies. To keep everyone refreshed, water and treats were sold for just P5 each, ensuring a fun and comfortable festival experience.
Through these exciting activities, locals and tourists alike enjoyed a festival season that is a more memorable, safer, and more seamless experience.
