May 30, 2024

GCash kicks off digital adoption program in 27 LGUs nationwide

Expands digital financial solutions and financial literacy

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GCash launches DigiCities program led by GCash President and CEO Martha Sazon with Ernest Cu, chairman of GCash holding company Mynt and President and CEO of Globe Group. BSP Deputy Governors Mamerto Tangonan and Bernadette Romulo Puyat attended the launch.

In its mission to boost financial inclusion in the Philippines and uplift the grassroots economy, GCash, the country’s largest cashless ecosystem, has launched the DigiCities Program in 27 cities nationwide.

The launch aims to empower Local Government Units (LGUs) to establish digitally inclusive cities with widespread adoption of seamless, secure, and accessible digital payments through GCash. 

GCash President and CEO Martha Sazon welcomes participants of the DigiCities launch gathering various local government units

The program will have an initial run in key LGUs for five months from June to October 2024. It aims to equip local governments and businesses with the essential tools they need in their digital shift – benefitting their constituents and consumers. It aims to help local communities transition into a digital-ready ecosystem – from payment acceptance in public offices to empowering micro, small, and medium enterprises (MSMEs) by helping them upscale their business potential as they embrace the digital economy.

Through the expansion of its digital financial solutions and services to more cities in the country, GCash also fortifies its commitment to fostering a reliable digital ecosystem across the country and help foster an inclusive economic growth and efficiency.

“Through continuous and strategic partnerships with the public sector, more and more Filipinos can now have access to safe, secure, and convenient digital financial products and services, in the process empowering communities across the nation while helping GCash achieve its goal of “Finance for All”. We are looking forward to more game-changing collaborations with them as we help the country transform into a more digital-first, and future-ready nation,” G-XChange, Inc. president and CEO Ren-Ren Reyes said.

GCash officials launch DigiCities in Cebu for the Visayas and Mindanao leg of the program. BSP Deputy Governor Bernadette Romulo Puyat attended the launch.

The program was kicked off in Cebu for Visayas and Mindanao as well as in Metro Manila for NCR and Luzon. Following the twin launches, GCash now aims to reach more cities nationwide, from Manila, Quezon City, Makati, Pasig, Parañaque, Muntinlupa, and Caloocan, as well as other LGUs across Luzon such as Baguio, Antipolo, Bacoor, Imus, Lipa, and Santa Rosa. The program will also be piloted in Cebu City, Mandaue City, Lapu Lapu City,  Iloilo, Davao, Cagayan de Oro, Cabanatuan, San Fernando (Pampanga), Dasmarinas, Tagbilaran, Bacolod, Victorias, Kidapawan, and General Santos.

As the biggest digital ecosystem in the country, GCash, together with its partners continues to promote widespread adoption of digital payments and diverse financial transactions enabled seamlessly through the app, making its purpose of financial inclusion a reality to various communities and the public sector at large.

The GCash app is available for free on Google Play and the App Store. For more information, please visit

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