Recognized for the second consecutive year, Sazon is lauded for her transformative leadership and initiatives that drive positive change and financial inclusion for Filipinos
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For her transformative leadership and unwavering commitment to financial inclusion, Martha Sazon, the president and CEO of Mynt, the parent company of GCash, has once again been recognized as one of Fortune’s Most Powerful Women in Asia 2025. This marks the second consecutive year she has earned a place on the prestigious list, which honors the most influential women shaping the future of the region across industries, including business, science, entertainment, and sports.
Appointed in the middle of the COVID-19 pandemic, Sazon steered the country’s leading finance superapp through a period of rapid growth and transformation. With over 30 years of cross-industry experience, she led the platform to become the Philippines’ first and only $5 billion unicorn, now used by 8 in 10 Filipinos.
Guided by its vision of “Finance for All,” GCash has built the country’s largest and most inclusive cashless ecosystem—enabling millions of Filipinos to access payments, savings, credit, insurance, and investments. To date, it has disbursed ₱287 billion in loans to 9.5 million borrowers, 90% of whom are first-time users of formal credit—underscoring how GCash and its lending services are opening the doors of financial inclusion. Most borrowers are women, low-income earners, and residents outside Metro Manila, reflecting the deep reach of GCash across underserved sectors.
Its GSave service now reaches one in four banked Filipinos, while, GInsure has expanded access to protection, providing over 63 million affordable insurance policies nationwide.
Moreover, Sazon has been widely recognized for her leadership and innovation, being named the 2022 Master Innovator for Digital Transformation by the Mansmith Innovation Awards, 2023 Woman of the Year by the Asia Leaders Awards, recipient of the 2024 Front & Female Business Leader Award from Tatler, and one of Fortune’s 2024 Most Powerful Women of the Year (Asia). Her influence continues to resonate globally, with GCash becoming the first Philippine company welcomed into the World Economic Forum’s Unicorn Community—a testament to its growing international relevance and to Sazon’s vision of building a more inclusive and sustainable digital future for all Filipinos.
The Fortune 100 MPW Asia rankings honor 100 leading women leaders who are transforming business across Asia’s major financial, consumer, and technology centers, as well as the transport, aviation, industrial, and energy sectors — where scale, digitalization, and supply‐chain resilience define competitive advantage. Their innovative strategies and leadership are driving market growth, scaling new platforms, and shaping Asia’s business landscape.
